Made in NZ
At Amber Whitecliffe we are 100% owned and operated in Auckland, New Zealand, with a strong mindfulness towards ethical and sustainable practices. Ethical and sustainable fashion is about designing and manufacturing clothes in a way that cares for people and communities while minimising the impact on the environment.
THE TEAM AT AMBER WHITECLIFFE
Ethical fashion focuses on the fair treatment of the people at every stage along the supply chain; turning raw materials, into wearable clothes hanging in your wardrobe. At Amber Whitecliffe we ensure individuals are paid fairly for their skills, work in safe environments and are well-valued.
Our four staff members are; Clara and Amber who work in the shared retail/workroom boutique. Day-to-day tasks include; providing excellent customer service, merchandising, marketing, running events, designing, cutting, pattern-making, fusing, pressing and labelling. Barbara and Anita are our seamstresses who work from their home workrooms to sew all our garments. We personally drop and collect all our work from them, taking the time to visit and explain the construction, fabric care and also to see how they are!
We maintain awareness towards sustainable practices by ensuring we consider the design process and aim to have minimal waste. If there are any off-cuts from cutting a garment out, we keep it and reuse it for other things, such as; smaller pieces for other garments, toiles, we also donate off-cuts to schools and universities to use for sewing practice and also donate them to florists. We source our fabrics, threads, buttons, zippers, shoulder pads and other trimmings from local agents and suppliers. We also buy fabrics from India and Amber personally visits the companies in Mumbai frequently to ensure they are of a high standard and to maintain good relationships.
We are focused on making small runs of high-quality clothing making clothes last. Amber Whitecliffe is a designer brand and our aim is to create beautiful, well-made garments that will be loved and used for decades. We believe the true value of clothing is in it's design with these designs transcend through trends. We appreciate quality over quantity. We’re a small boutique that produces small runs of any particular style of garment. We create most of our stock on a made-to-order basis, so that we are not over-producing garments.
We also offer to repair and alter our garments for customers if needed, to cover the general wear and tear so they are able to be worn for longer. Our alterations costs are very reasonable, so do pop in to see us to extend the life of your Amber Whitecliffe garment.
We do our best to be tidy kiwis strive to reuse and recycle where possible. We re-use office paper, have reusable takeaway coffee cups in our kitchen to be used at neighbouring coffee shops, return used fabric cores to the suppliers, and repurpose packaging from other suppliers. Every little bit helps!
AMBER WHITECLIFFE RENTALS
We work with an amazing designer rental company, Oh Rent Me, who have a selection of Amber Whitecliffe garments available for hire, perfect for any upcoming special occasions or last minute disasters! This new trend of renting is such a great way to contribute to the environment as it means less garments are being made, and instead quality garments are being enjoyed more!
We have always held a strong importance in supporting our local businesses, this value is instilled with us only selling other products that are NZ designed. We work with other locally run companies for events, and we have put lots back into the community with our charity run events. The last two years we have supported Hearts 4 Kids through raffles and fashion show ticket sales all going to the charity.
Amber is also really passionate about teaching fashion students coming through about the realities of starting their own business, helping them learn skills and allowing them to work closely along side our small team to see each step to see our ethical practices. We take on interns regularly each year.
We are by no means perfect, but we are doing our best and are proud of our efforts for a small company, always looking for ways to improve.