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Amber Whitecliffe is proudly an ethically 100% owned and operated New Zealand brand. The label launched online in November 2012 and opened the doors to the first boutique in Parnell, Auckland in March 2014. Since then it has been sold around New Zealand and globally.

Designer Amber Pinto (nee Whitecliffe) is 33 years old and mum to Boston, (who is 4 years old). Amber has a wealth of knowledge and experience in the fashion industry, graduating with a BFA majoring in Fashion Design from Whitecliffe College of Arts in 2009, and has worked for NZ designer Dame Trelise Cooper, Lucie Boshier & Tara Cunniffe, textile and trimmings specialists Hawes & Freer, and well-renowned jewellery brand Naveya & Sloane.

Amber enjoys the use of colour, feminine details, and tailoring. Every piece is a work of art and has a distinctive ‘Amber Whitecliffe’ point of difference; AW garments have a strong focus on high-quality fabrics, fit and eye-catching designs. Amber Whitecliffe creates ready-to wear collections, and custom order designs for special events. It has become a well-known brand for weddings as Amber Whitecliffe dresses the Brides, Bridesmaids, and mother of the Bride/Groom.


We have moved our business to ONLINE ONLY. A wide variety of our garments are available to try on and also rent at "Oh Rent Me" in Parnell, Auckland. For any special requests please get in touch; hello@amberwhitecliffe.com.

Photos by Kate Jenkins

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