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Thank you Parnell

Hello Valued AW Customers,

Amber Whitecliffe recently celebrated 7 years in business, our Parnell Boutique’s 5th birthday, and for me personally 14 years working in New Zealand’s incredible fashion industry.

Amber Whitecliffe has come so far and I am really proud of what myself and my team have achieved together! Dressing thousands of women and being involved in over 400 weddings. All of this wouldn’t have been possible without your support over the past 7 years so I wanted to firstly say thank you.

As most of you know, life has thrown a few obstacles my way recently and I have decided that it is the right move and right time to take a break and a step back for a little while. Health is wealth, as the saying goes and after my recent ectopic pregnancy and knee surgery, I have been reminded that it is so important to be able to take time look after yourself and spend quality time with loved ones, time which I have, over these years, sacrificed a lot of.

I LOVE what I do and have put everything into this business, so the decision to close the Parnell Boutique has been very difficult to make. I will really miss the daily interactions with you my customers, especially all my VIPs who have become dear friends over the years. I am so so grateful for your encouragement, and support of both myself and Made in NZ clothing. I’m excited to be able to take a step back, reassess and see what this new chapter brings!

So for now, once we close the doors to the Parnell boutique Amber Whitecliffe will be running solely online, taking orders through this new website.  I hope you enjoy it, and I will keep you updated with what comes next as soon as I know!

Love Amber xx

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