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LANA Boutique Opening

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Just before Christmas I attended the opening to the hottest new boutique in Auckland- Lana Boutique NZ.

It is a Women’s clothing store with swimwear, hand bags, jewelry, and shoes – all from New Zealand and Australian labels including of course  Amber Whitecliffe. The boutique is located at Mckenzies Shop number 3 on 21 Hurstmere Road , Takapuna. (Next to Mexico and HUFFER).

The interior designer was Kylie Willet from MMD -Mcintosh Moorman Interior design I was super proud of her achievements as we went to uni together!

I went to catch up with Alana Clarke, the owner yesterday and she says that the store’s first week went so well, she has had lots of great feedback since and is looking forward to the year ahead. She also tells me the online store will be going live soon so stay tuned! The 25-50% summer sale is currently on so go check out the gorgeous store and try on some Amber Whitecliffe garments!!

Love Amber x


Behind the scenes


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Watch a short video of some behind the scenes footage taken by Amy Lee here:

(We had a lot of fun on our recent look book shoot for High Summer, excuse how unattractive I look! but isn’t Jennifer Tooley a babe!)

Much Love, Amber x

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Want to win a made to measure AW Love Tee like the one above? Head over to our instagram @amberwhitecliffe and regram and #amberwhitecliffe to be in the draw! Winner drawn on Friday the 13th of December.

We have actually done this style top in lots of fun new fabrics aswell as a great new collection of summer dresses,so if you are looking for a stunning item for your summer events

Please contact us to visit the studio anytime!

Much love, Amber xx


*photo above taken by James Yang


Fashion Life


On Thursday night I took part in a Charity Fashion Show, it felt good chipping in to help such a good cause (more info about it here). I meet some gorgeous girls and enjoyed showing off my Summer Collection Thumbelina to a new crowd of people. Hannah Carson who organized the event managed to raise $1,900.00, which is a pretty good effort for only 2 weeks preparation! Here are a few snaps from the evening….


Fashion Show Hosted by Hannah Carson as fundraiser for Miss Intercontinental 2013 and Koru Care NZ


Designs// Amber Whitecliffe

Photography//  K.Y.Dayaratne Photography and James Yang from Fashion Gallery NZ

Hair & Make Up// Blush Baby

Accessories// Veronica B

Models// Jennifer Tooley, Mania Moko, Miller Rose, Kylie Miller, Jacinda Calkin, Zanle Louw, Laura Wong, Casey Radley, Erica Dorn, Mariah Te Whana, Valeryia Sherbakova, Amanda, Hannah


Much Love, Amber x



coffee scrub

I have been told by my intern Amy that the “Frank Coffee Scrub” is the new thing this summer! So we did some research on how to make this incredible product yourself-turns out its quite easy!……

“I’m a huge fan of coffee grounds, and not just for your morning cup, but for your body as well” explains Jessica Kernochan, founder of eco beauty brand LaLicious. “The caffeine can help diminish the appearance of cellulite, and the coconut oil will hydrate and smooth your skin to perfection.”

Coffee is good for more than just your morning hit. This DIY Coffee Scrub is good for exfoliating that precious skin of yours, while the caffeine in the coffee grounds may help liven and plump the skin. It just basicaly exfoliates your skin and gets rid of any cellulite, leaving your body summer ready!!

To make your own coffee scrub you will need :

1/2 cup coffee grounds

1/4 cup brown sugar

olive oil


1. While in the shower and after you have already washed the area

2. Apply olive oil to your areas with cellulite.

3. Combine the coffee grounds and brown sugar.

4. Use the coffee scrub on your cellulite areas by moving in circular motions.

5. Let it sit on your legs with the water off.

6. After 10 minutes, simply rinse the mixture off with warm water, pat dry and apply your moisturizer.

By the way, “there is no need to use new coffee grinds, I use USED coffee grinds from my coffee maker and always have. This scrub is quite messy so I recommend using it in the shower vs. the sink. I use it for face and body, then simply rinse it off. No need to moisturize afterwards the olive oil does that for you!”

Here is how it works:  The coffee grounds will stimulate a surface blood flow to the affected area, this will enable the fatty deposits to circulate and over time diminish. The Sea Salt acts as an exfoliator and aids in the blood flow stimulation during the scrub. Finally the Olive Oil is the binding agent for these two dry ingredients and will naturally hydrate the skin.

I havent tried it myself yet, but I plan to this weekend! Enjoy. Can’t wait for the summer holidays!

Much Love, Amber xx




Walking For Dreams


Fashion Show this Thursday! Who’s coming??

I have teamed up with Miss International New Zealand 2012 Hannah Carson to host this Fashion Show to raise money for Koru Care NZ and to help Hannah get to Germany. I love this choosen charity of Hannah’s; it is run by volunteers who make dreams come true for seriously ill and disabled children. One of the cool things they do is take them and their siblings to Disneyland! Such a great idea. If you want to know more check out the website

On the night not only will there be a Fashion Show featuring Amber Whitecliffe Summer 13/14 Collection Thumbelina but their will be free wine and goodie bags and a silent auction featuring: R&V Tickets-value of $460!, two gorgeous necklaces from Veronica B, a Blush Baby make up pack valued at $260, A voucher for Carena West -Swim, a race wear  headpiece by Claire Hahn Costume that was worn by Supermodel Kylie Bax to the Melbourne Cup, The gorgeous Daisy Shirt by Amber Whitecliffe and lots more!

So grab your tickets by emailing Hannah:

Can’t wait to see you there!

Much Love, Amber xx


Creative Spaces


I have a love/hate relationship with the internet. It is so amazing that it annoys me! How is it humanly possible to just do your work and then sign off, when with a simple click you can discover amazing things that lead to hours of enjoyable distraction! Today I discovered this great site and scrolled through what felt like hundreds of pages. I have chosen my favourite images from Studio Home of inspiring spaces belonging to New Zealanders and Australians in the creative industry. I would kill to have a space like this! one day……..


The site was also filled with some great insights of what the owner Julia learnt from each artist she visited:

  • Creativity doesn’t live solely with what is perceived as cool.  It’s important to realise that there are clever, creative brains and hands behind most products in our everyday life – I think that it takes the most clever to design for functional living.
  • Fashion and design is one thing, but to translate that into a career it is vital you have a firm understanding of the realities of business. Marketing, branding, production, logistics, finance. These don’t just happen.
  • Being transparent and sharing your knowledge with others will not break down your brand. Try to avoid looking sideways at your competition and instead work at focussing your energy on building a business that is entirely true to you and your own goals.
  • It’s true – there is safety in numbers….there is also creativity, inspiration, a shoulder to cry on and communal wine. Shared workspace is the way of the future for the solo small creative business.
  • “it’s better to make mistakes on a small scale than on a large one” – so get in and experiment, learn and cut your fingers early so that you build a strong and proven base for your business to grow on.
  • Building the “right” team that gels, communicates and shares an aesthetic will be the difference between a brand and an AWESOME brand.
  • Art can be a business without sacrificing creativity. Go get it done.
  • Change – as scary and as disruptive as it can be, does make way for new opportunity if you choose to be brave enough to take it.

Much Love, Amber xx


Dress Season


What do women love most? DRESSES! I am absolutely in love with the new Limited Edition Dress range.  They are fun, colourful and totally channeling the Amber Whitecliffe style of feminine and eye-catching! New Years, Weddings, Summer BBQs, The Races, Christmas Parties-you name it I have you sorted! The dresses are going fast, I only have one left of most, so contact me asap! However I do have an amazing collection of other magical fabrics so if your favourite dress is gone I may be able to make it in something else just as special! Email me and you can make a time to visit my studio in Auckland.

Get shopping girls! click here

Much Love, Amber xx




Model// Jennifer Tooley from Vanity Walk Models • Talent • Modelling School
Photography// Julie Cooper Photography
Make up & Hair// Deanne Pinto
Accessories// Veronica B


Amber Whitecliffe Babes

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I had to show you these gorgeous pictures by Becki Moss Photography of Rebe Burgees from NZ Style Collective in Amber Whitecliffe Designs:

 Hera Dress, Love Top & Rose Skirt, Demeter Dress and Nyx Shirt & Eirene Skirt.

It has been really exciting seeing so many people wear and enjoy their garments from Amber Whitecliffe. I love seeing how “babe’n” women look and feel in my designs. I have created two great Albums on Facebook Customers of AW and Custom Made AW which have been really fun to add to as my fan base grows. Have a browse through because it is great to see what kind of things I can do, if your looking for a unique garment, or if you just want to see my designs from each collection on a real person (no offense my gorgeous models!)

Today marks one year exactly since my fashion show launch! thank you to everyone who has supported me so far, this journey has only JUST begun!

Much Love, Amber x

(see more images from this post here


Round Two


Last weekend we hosted a SALE in our Auckland studio, thank you so much to all who supported me and came along. Lots of people went away (wasn’t the weather gorgeous!) and missed out so have requested I extend it……YOU’RE IN LUCK! This weekend will be your last chance to get Amber Whitecliffe garments at fabulous prices.

It is 2DAYS ONLY, so don’t miss out! Below is just a taste of what there is to offer! Collections; Cross Roads (Summer 12/13), Meraki (Winter ’13) and Thumbelina (Summer 13/14) as well as samples, one off garments and our new High Summer ’14 which is coming out soon!

If your size isn’t there, you can order it for the SALE price. Cash, cheques and internet banking accepted.

Can’t wait to see you all.

Much Love, Amber xx

cross roads