Category Archives

New arrivals // Trish Peng‏

We are very excited to announce that a new NZ designer has joined us to make your Summer wardrobes even more exciting!

“TRISH – is the new accessible ready-to-wear line designed by luxury designer TRISH PENG. Splashes of colour just in time to flaunt for Summer, ranging from daywear to cocktail for the everyday woman. The brand is ever growing; challenging boundaries and style, while preserving the essence of beauty and staying true to the energetic modern woman”.

Some of you may have seen Trish Peng in her first debut show at New Zealand Fashion Week this year. Trish is a fellow graduate of Amber’s, and they also worked at Trelise Cooper together.  We are thrilled to be able to support Trish and offer our special customers another brand that is high quality, colourful and proudly made in NZ.

Summer events are well underway and the limited range by TRISH PENG is in store now, so come check it out!


Click here to see a short video with behind the scenes action of our Mrs Pinto Summer 14/15 photoshoot and a look into our Parnell boutique! Amber explains the inspiration behind the collection and tells us a little more about the business.


Love Amber Whitecliffe xx

P.S If you would like regular updates on what is happening at Amber Whitecliffe scroll down to the bottom and subscribe to our mailing list!


Mrs Pinto

a5ac0b74-920a-4f8f-8ce3-019fca4c589cAvailable in store and online now!! This collection has proven to be super popular and due to VIP pre-orders we have very limited stock, so get in quick!

Last week we had an exclusive event for Auckland based fashion bloggers, sponsored by Petal Cupcakes and Scarlett’s Spritzers. We were lucky enough to have Evelyn Ebrey as the guest speaker.  The years of experience and knowledge Evelyn has of the fashion/creative industry was very interesting and inspiring to the budding bloggers. Thank you Evelyn! Also a big thank you Photographer Kalana Dayarante for capturing the evening and Katie Eustace from Network Communications who helped me prepare for this event. The first close up viewing of the collection (and the recreation of the chili wall from the Look-book shoot) was very well received by everyone, and you can see some of their reviews in the below links:

Tara and Ellen from Shop Style Conquer

Megan from Thread NZ

Nicole from Nirific

Tash from My Wardrobe on a Blog 

Steph from Always Friday

Christine from Ruby Fearless

Helena from Helena’s Hideaway

Kershia from Catwalk Cult

Britney from Scout & Company

Blogger Britney Hazeldine has also created a gorgeous 1 minute video of the night which you can watch here. Please also see below a few images from the night.

We hope to see you in Parnell soon!

Love Amber xx

Screen shot 2014-11-06 at 9.57.05 AM Screen shot 2014-11-06 at 9.57.23 AMScreen shot 2014-11-06 at 9.57.35 AM

Photos by K.Y. Dayaratne PhotographyHelena’s,
Always FridayTash BonnifaceScout and Company


Sugar Rush

sugar rush


Celebrating our new lipstick colour from Karen Murrell – Sugar Rush with a collage of our favourite pink things!

1. Pink flowers-of course! 2.big pink summer hats for the beach 3. Our Peony Maxi for those glam events 4. The Veronica B hot pink 100% leather clutch  5. KM Lipstick Sugar Rush 6. what it looks like on the lips! 7. Our fav trans-seasonal piece the Jellytip Dress 8. Pineapple print is everywhere-we are diggin it 9. Our First Lady Singlet-a perfect little pop of colour for a summer’s day!

Love Amber xx



Follow AW on Pinterest


Follow us on pinterest to see our daily inspiration!

Love Amber Whitecliffe xx


Dripping in Gold

-wkeeCavAkM7PQRc4ZA07hqToYfC372fOfRyRDxwZEgall vb

Ever since we started styling our photo shoots we have teamed up with Veronica B Jewellery. This luxurious brand creates accesories, and leather goods at affordable price points with unique and fashionable designs. I have a serious fetish for gold, and love how a piece of Veronica B jewellery always jazzes up any outfit! Each piece is lovingly crafted by hand in Auckland, NZ. Available online, in store and is made to order.

The pieces above are new additions to our collection from the Spring/Summer 15 Collection “Dripping in Gold”. We also have a small selection of leather goods-purses, clutches and bags. Available for a limited time only. Go check it out now!

Leather bags


Love Amber xx


Spring Collection out now!

Aroha-A1-posters.indd Aroha-A1-posters.indd

Aroha-Spring 2014 dropped online and in store on tuesday this week!

I am really proud of this collection! I love all the pieces and hope you as AW fans will too! Auckland teased us with a weekend of sun and now its gone back to rain, but this collection is perfect for that transition from winter to spring.

Pieces are very limited; in under a week of launching the Koro & Kihi pants are almost all gone and the Hoa Wahine Tee is already sold out! So if you live locally do pop in soon and have a play! If you want to order online but are unsure about things such as fit please contact us so we can reasure you before you purchase! :)

*Also! we are currently running a giveaway for our cute Kihi Shorts on instagram so go enter the draw!

Love Amber xx


NZFW- Miromoda Show


The images above are taken by Michael Ng, K.Y.Dayarante Photography and Julie Cooper

Our second showing at New Zealand Fashion Week was held on Friday 29th August at the Miromoda show.

In May I entered 6 looks into this well known competition for fashion designers with maori heritage. I had heard of the competition but always been too scared to enter as my Maori heritage is not something I have been confident to fully embrace, since my father passed away. However, I decided I had nothing to loose so began exploring my identity. I hid my inspiration of my maori background behind fabric choices and names of garments, each having a personal meaning but un-obvious so that it was not visible to the public eye. After being accepted into the competition I developed my range creating a 26 piece Spring collection 2014-Aroha. I placed second equal in the competition (judged by Dame Pieter Stewart and Jack Yan, Editor of Lucire Magazine) meaning that I won the opportunity to show my work at NZFW under the roof of Miromoda. I felt so proud, as I walked down the runway I had nothing but dad on my mind-it was a great moment!

I had the best experience getting to know other designers and feeling like part of a community and Ata Te Kanawa and Montess Hughes were absolute legends organizing the show like a well oiled machine!! I recommend anyone with maori heritage to enter next year.

This collection is so glamorous and wearable and I cannot wait to show you the rest of it, which will be available to buy online and in store next week!

Much Love, Amber x


NZFW- New Generation Show

NEW GENOn Tuesday 26th August 2014 Amber Whitecliffe showcased for the first time at New Zealand Fashion Week in the New Generation show-a group show with up coming designers of New Zealand.

The range we presented was Mrs Pinto- Summer 2014/15 coming out in November. (However pre orders are available so be in touch if you are desperate for a garment- as our stock is very limited). This collection was inspired by my husband whom is half Portuguese. I drew on the traditional floral tiling in Portugal and the national colours-particualry red! I also learnt some of the language by giving all the garments Portuguese names. I thoroughly enjoyed designing this beautiful collection, especially the water-colour floral print which I did in collaboration with dear friend Tess Seven-isn’t it gorgeous!

NZFW was a fantastic experience, we learnt a lot and have had some great feedback from renowned people in the fashion industry. We just wanted to take this opportunity once again thank our sponsors:


Thank you so much to EVERYONE who has supported Amber Whitecliffe, even if it’s just been an email saying well done, it really does mean so much. The Fashion industry is a tough place to be, especially as a newbie but your encouragement is keeping me going through the never-ending sleepless nights, so THANK YOU!

Much Love, Amber xx


AW Loves Dresses

gardenalia2I have just released a NEW limited edition collection named Gardenalia. This range is an selection of one off designs perfect for those frequent occasions where you need a gorgeous new dress!

Engagement party, graduation, bridesmaid, mother of the bride, wedding guest, school ball, black tie event, and new years. You name it, I have you covered!

So go have a look and keep in mind; if your perfect dress isn’t there, I also offer custom made and can create a design especially for you!

Much Love, Amber xx


Model // Brooke Lepou-Evaga

Photographer //  Hilary Johnston

Make up & Hair // Deanne Pinto (using Karen Murrell lipstick)


Blog, Uncategorized

AW @ NZFW 2014!


If you haven’t already heard, we are really excited to announce that Amber Whitecliffe will be showcasing at New Zealand Fashion Week this year!

Two shows AND two collections… double AW for your enjoyment.

The New Generation Show is for young NZ designers, and we won our spot in the Miromoda show 
as one of the top Maori fashion designers.

We are really excited to be able to show at this prestigious event!

The Miromoda show is being held over the ‘NZ Fashion Weekend’ meaning you can buy tickets!
 Click here to purchase tickets.

The New Generation show is industry only, however, we are giving away 2 free tickets! 

All you need to do is purchase any AW garment and you will go in the draw.
 Draw closes 15 August 2014.

Keep updated through our Instagram, Facebook and our email database!

Much love,
 AW xx