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Happy Mother’s Day

To celebrate Mother’s Day this year we have a very generous gift with purchase so you can spoil yourself and your mum! :) We hope you have a great day on the 8th of May celebrating with your loved one, whether it be a mother, grandmother, godmother or someone who is a motherly figure in your life!

I am 37 weeks pregnant and about to become a mum myself, so it is a very exciting time!

See you in-store next week!

Much love, Amber xx





Introducing Jess!

Hello everyone!


I’m Jessica, some of you may have seen me working in the boutique or helping Amber out at her fashion shows and events. As you may know Amber is pregnant and due in May, so she will be taking a little bit of time off this year – that is where I come in! I will be taking over full time to make sure our lovely customers are looked after and to also keep things running smoothly.


Just thought I would properly introduce myself and tell you a little more about me. I am 21 years old and of Chinese NZ European descent. I started working for Amber Whitecliffe part time in August 2014 while I was studying a Bachelor of Fine Arts (fashion major) at Whitecliffe College of Arts and Design.


Last year in November at the Whitecliffe College Fashion Show, I presented my graduate collection, Monarch (pictured above). I was inspired by the architecture and hierarchal system of the Qing dynasty of the Forbidden City in China. I incorporated sustainable and ethical practices throughout my collection – some methods were quite labour intensive which was a great learning experience; I grew a biodegradable fabric from a kombucha scoby, naturally dyed silk, hand-knitted garments, up-cycled old garments to give them a new life and used dead stock materials from New Zealand designers (one of them being a beautiful black wool/cashmere from Amber!).


Earlier in 2015, I was one of ten fashion design students in New Zealand to be chosen to participate in the New Zealand and Vietnam Fashion Collaboration. We were partnered with a Vietnamese fashion student and had to design and make a capsule collection to be presented at a fashion show held in Ho Chi Minh, Vietnam – we had to design and make everything before we were able to meet our partners for the first time! (pictured above) The collaboration was launched by the embassies to celebrate the forty year relationship between New Zealand and Vietnam.


I have always loved designing and making garments that people enjoy wearing, so being able to be a part of a small New Zealand made label has been really inspiring. Working with Amber has taught me how important it is to go above and beyond for customers to ensure that the fit is perfect ! Together, Amber and I create a concept and find inspiration, design the collections, source materials, draft the pattern, cut garments out of the fabric, drop it off to our local seamstress, photograph it and merchandise the store!


I look forward to having the chance to get to know all of Amber’s loyal customers, create new ones and share with you my excitement and love for fashion. Next time you visit our boutique, come say hi and let me know how you discovered Amber Whitecliffe!


New Limited Collection!

Amber originally designed this stunning collection for Miromoda – a competition for Maori fashion designers, which created the opportunity for her to design something unique and with a point of difference. Amber drew inspiration from combining Indian fabrics with New Zealand fashion.

Indo-Aotearoa, Limited Edition 2016 With the combination of growing social media and the continuation of vast migrants to New Zealand; global trends are very much part of our society. One of the largest migrant groups in New Zealand is from India, and Amber has found particular interest in the Indian culture through their beautiful textiles.  India has a vast background and history on fabric and textiles. Embroidery, beading and colour excite her as a designer and using these textiles expresses the fusion of Indian and New Zealand fashion. She enjoys incorporating Indian fabrics into her classic designs in a way that people in New Zealand would love; a modernised sari, Bollywood inspired dresses as well as tailored garments in new, alternative fabrics.  When it comes to fashion, cultural inspiration makes for unique and interesting designs. Amber had the privilege of meeting James Ferreira, an Indian based designer known for mixing European couture with traditional Indian ideas and methods. James’ acceptance of his designs in India has only become popular within the past five years, which is evident in the fashion houses in Delhi.

This range is VERY exclusive as Amber brought the fabric back with her from India in her suitcase!

Visit the pop up store at Ponsonby Central this week to see it, or buy it online! We can also do made-to-order, so let us know if you need a different size to what is available!

Love Jess from AW xx


We love Pastels

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Pastels are our current inspiration for summer! So soft, dreamy and feminine! And they suit all skin tones. What is your favourite colour to wear this summer?

Love, Amber & Jess


Golden Pavilion Launch Night!

Tuesday the 11th of August was the night we launched our Spring 2015 Collection, Golden Pavilion, at our new Pop Up Shop in Ponsonby Central!
Thank you so much to everyone who made the effort to come, it was a busy and fun night!! We are in Ponsonby only until the 30th of August so make sure you pop down!

Featured in store in an art piece by Joshua Thompson. He collaborated on a stencil/spray paint work with partner, Alexandra Murphy. Josh and Ali used the unique fabric prints and colour palette in the new collection Golden Pavilion to create the striking artwork. Property Manager of Ponsonby Central, Daniel, was very pleased!

Our Parnell Store is still open and we have lots of new pieces by Trish Peng in store!


All Wrapped Up!


Hello customers!

You asked, we delivered! If you didn’t see, on our social media outlets, we asked you to tell us which AW Jacket/Coat was your favourite and we’d give you 50% OFF that style for one week!

The most popular request was the Dharavi Coat which is available in Black only online but is also available in Grey, Pink and Black in-store. This wrap around coat is the perfect garment for your winter wardrobe. This comfy coat is 100% wool with big pockets and an easy fit, and FOR ONE WEEK ONLY it’s $150 instead of $290! That is a crazy good deal! Limited stock left so get shopping!

Much Love, Amber xx


Baby, it’s cold outside!

This really is turning out to be one of the coldest Winters NZ has had!

Well Amber Whitecliffe is here to the rescue! Our coats are not only super warm but stylish and unique too! Because we only use the BEST fabric-100% Wool or Wool/Cashmere Blends; if you invest in one of our gorgeous Coats and it will last you for many winters to come! And the classic shapes means it won’t go out of fashion-Perfect!

To make it even easier for you to purchase an AW coat we are doing a little interactive this week!  Comment below, on our Facebook, or our Instagram account your favourite style and we’ll put the most popular one on 50% OFF FOR ONE WEEK!


Much Love, Amber xx


Mid Year SALE!



My garments are already at exceptionally good prices for gorgeous made in New Zealand garments from quality fabrics.  However, I had been a busy beaver making lots of stock this year as I developed my style along with what women are after-colours, shapes, fabric etc. This trial and error process has been a great learning curve for my business but has resulted in ALOT of beautiful garments needing to find good homes!

So I have decided to treat my customers to garments at a massive 30% off EVERYTHING!

Offer is only lasting for four days, so jump over to the shop section and use the code AW4SALE or come visit me in Parnell!

Love Amber xx


Winter Gold

AW - GOLDThursday’s Mood Board is inspired by GOLD! Been spending a little too much time on our Pinterest page recently so we put together our favourite things. Gold is great in winter because it goes perfectly with black, navy, chocolate brown and winter white- and it lifts any outfit! An accent of gold in your interiors also lightens a room on a gloomy day.

We are loving the Amber Whitecliffe “Million Skirt“, “Novo Tee“, “Familia Dress” and the Veronica B Diamante Necklace,

Hope you have a golden day! :)

Much Love, AW xx




Helping artists go that step further….



In 2006 my mum; Michele Whitecliffe created The Greg Whitecliffe Charitable Memorial Trust in honour of my dad, who passed away in 2001. Through the trust Mum has been passionately supporting young and emerging artists in the form of “life experiences”, scholarships and awards. The aim is to both encourage young creative school students to pursue art as a career path and to support those whom are already working in the field-giving them an experience or cash donation that will help them expand their business.

 “This is the first solo show of Greg’s work since he passed away. As Co-Founder of Whitecliffe College, Greg’s love for art has inspired my children and me to continue to support other young artists. The works on paper included in the exhibition are monoprints, screenprints and etchings in a price range from $90-$500. This is wonderful affordable art – come and support the Trust and help us make a difference,” Michele Whitecliffe.

The exhibition opens Monday, May 25th from 5.30-7.30pm and will be open Tuesday 26/5 and Wednesday 27/5 from 10am-5pm at Pearce Gallery located at 130 St. Georges Bay Road in Parnell. All funds from the sales support the Trust’s awards and scholarships.

For more information, visit the Greg Whitecliffe website.