Category Archives

Painter’s Daughter-Behind The Scenes!

Visit HERE to see our recent Behind the Scenes Video!

A behind the scenes look at the shoot for Amber Whitecliffe’s newest collection “Painters Daughter” Summer 2017 in collaboration with her brother “Laken Whitecliffe” who did a live painting during the shoot.
Video // Jessica Greetham & Morgan Harrison
Model // Yazdine from Unique Model Management
Hair & Make Up // Deanne Pinto
Shoes // REB Footwear
Photographer // Jonathan Scott from J&P PhotographyAW PD Campaign (26 of 117) copy




We are back in Ponsonby Central for 2 weeks! Showcasing our two NEW ranges!

EXPLORE-Spring 2016 & BY YOUR SIDE-Bridesmaid Collection 2017

It is a great place to grab a bite to eat and check out what is new, so grab your girlfriends and come visit us!

Love the team at Amber Whitecliffe xx

POSTERS_PON copyFollow our instagram @amberwhitecliffe to see updates!



Drop 4 – Winter 2016

Another exciting range from the Winter 2016 Collection has been released!

This stunning silk embroidery and plum coloured wool cashmere make the perfect combination for a rich winter outfit! Something a bit different from the usual neutrals of black, brown and grey!

These pieces are EXTREMELY limited (as we like our customers to look unique in a crowd!) so don’t hesitate to order one of these luscious garments or you will miss out!

Much Love, Amber xx

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Baby Boston

Hello my GORGEOUS Customers!

For those of you who haven’t heard, I am now a mum!  Boston Kerehi Oscar Pinto was born on the 13th May. He weighed 3.45kgs and was 57cm long.  He is very healthy and cute and my husband and I are besotted!!

I have been overwhelmed by the response since giving birth to my wonderful son. Boston has been spoilt with gifts and I have received numerous emails, texts and enquires to the AW team about him! I have always tried to create REAL relationships with my customers; remember their names, jobs, and items they have bought and for what occasion. This is really important to me because EVERY customer of Amber Whitecliffe contributes to my NZ Made label existing and is what makes my job so enjoyable.  I wasn’t expecting to feel so much love and support back from you all, so thank you!

I have also had great feedback about my two AW girls Jess and Sophia, I am glad they are looking after you and giving you the service you deserve while I get to know my son!  I was hoping on returning to work this week, but as I had to have a c-section I am unable to drive for a few more weeks, so Boston and I are hanging out at home and we are working from here.

The new winter range Pink Nouveau has had so much amazing press and customer response. A lot of it has already SOLD OUT! I am in love with all the pieces. Jess and I worked together to create a really broad range with lots of pieces, unique colours and fabrics for winter and most importantly garments that are trans-seasonal for the crazy New Zealand weather (especially Auckland’s typical “4 seasons n one day”).

As I was designing the range I was thinking about how my life was about to change, and what was important to me.  I drew inspiration from moments with my girlfriends who had offered me support and fun times, and been understanding of my busy lifestyle which was about to get a whole lot busier! I have a new appreciation for working mums, and just anyone supporting a family in general!

Anyway, thank you again for the support-keep posting those photos of you in your AW gears and spreading the word! I look forward to catching up soon and introducing my little human to you!

Much Love,

Amber xx

A special thank you to Kate Wark – who came and took some wonderful photos for us! I highly recommend Kate, she takes beautiful natural shots (she also helped with our wedding photos! )



Drop 3 -Winter 2016

I am in love with this rich wine red colour palette for winter! They say red is a universal colour that suits all women. It defiantly makes a statement.

We hope you enjoy the new drop, see you instore soon!

Much love, Amber xx



New Collection out now!!

Pink Nouveau-Winter 2016 by Amber Whitecliffe.

Come in from the cold and warm up in the new winter range Pink Nouveau.  Amber Whitecliffe celebrates women’s busy life styles and the importance of female friendships. Catching up with girlfriends for coffee and gossiping, dressing up and discussing your favourite lipsticks and sweet treats. This stunning feminine collection includes classic dresses, tailored jackets and a large variety of trans- seasonal pieces, perfect for New Zealand’s unpredictable weather! All in a scrummy colour palette of berry hues, wine red, vanilla, grey marle and black.  Pink Nouveau is designed for the woman about town with a large variety in garments that will take you from day to night and beyond- wherever your calender will take you!

We had a fun day shooting the new range and I am SO excited to finally share it! Drop One & Two are out now, check it out here: Pink Nouveau-Shop the collection

Photography // Kate Jenkins Creative
Models // Sophie Nathan from Red 11 (Main), Gavinella Mehrotra, Rachel Armstrong & Rima (dog) Graphic Design // Studio Silva
Make up // Deanne Pinto
Hair // Kate Jenkins Creative
Assistant // Jessica Greetham
Jewellery // Arlo Jewellery
Locations // Chocolate Boutique & Whitecliffe College

I am off on maternity leave for a few weeks but am leaving you in great hands. For those of you who haven’t met Jess yet, have a read of her blog here: Introducing Jess

See you when I am a mum!

Much Love, Amber xx


Happy Mother’s Day

To celebrate Mother’s Day this year we have a very generous gift with purchase so you can spoil yourself and your mum! :) We hope you have a great day on the 8th of May celebrating with your loved one, whether it be a mother, grandmother, godmother or someone who is a motherly figure in your life!

I am 37 weeks pregnant and about to become a mum myself, so it is a very exciting time!

See you in-store next week!

Much love, Amber xx





Introducing Jess!

Hello everyone!


I’m Jessica, some of you may have seen me working in the boutique or helping Amber out at her fashion shows and events. As you may know Amber is pregnant and due in May, so she will be taking a little bit of time off this year – that is where I come in! I will be taking over full time to make sure our lovely customers are looked after and to also keep things running smoothly.


Just thought I would properly introduce myself and tell you a little more about me. I am 21 years old and of Chinese NZ European descent. I started working for Amber Whitecliffe part time in August 2014 while I was studying a Bachelor of Fine Arts (fashion major) at Whitecliffe College of Arts and Design.


Last year in November at the Whitecliffe College Fashion Show, I presented my graduate collection, Monarch (pictured above). I was inspired by the architecture and hierarchal system of the Qing dynasty of the Forbidden City in China. I incorporated sustainable and ethical practices throughout my collection – some methods were quite labour intensive which was a great learning experience; I grew a biodegradable fabric from a kombucha scoby, naturally dyed silk, hand-knitted garments, up-cycled old garments to give them a new life and used dead stock materials from New Zealand designers (one of them being a beautiful black wool/cashmere from Amber!).


Earlier in 2015, I was one of ten fashion design students in New Zealand to be chosen to participate in the New Zealand and Vietnam Fashion Collaboration. We were partnered with a Vietnamese fashion student and had to design and make a capsule collection to be presented at a fashion show held in Ho Chi Minh, Vietnam – we had to design and make everything before we were able to meet our partners for the first time! (pictured above) The collaboration was launched by the embassies to celebrate the forty year relationship between New Zealand and Vietnam.


I have always loved designing and making garments that people enjoy wearing, so being able to be a part of a small New Zealand made label has been really inspiring. Working with Amber has taught me how important it is to go above and beyond for customers to ensure that the fit is perfect ! Together, Amber and I create a concept and find inspiration, design the collections, source materials, draft the pattern, cut garments out of the fabric, drop it off to our local seamstress, photograph it and merchandise the store!


I look forward to having the chance to get to know all of Amber’s loyal customers, create new ones and share with you my excitement and love for fashion. Next time you visit our boutique, come say hi and let me know how you discovered Amber Whitecliffe!


New Limited Collection!

Amber originally designed this stunning collection for Miromoda – a competition for Maori fashion designers, which created the opportunity for her to design something unique and with a point of difference. Amber drew inspiration from combining Indian fabrics with New Zealand fashion.

Indo-Aotearoa, Limited Edition 2016 With the combination of growing social media and the continuation of vast migrants to New Zealand; global trends are very much part of our society. One of the largest migrant groups in New Zealand is from India, and Amber has found particular interest in the Indian culture through their beautiful textiles.  India has a vast background and history on fabric and textiles. Embroidery, beading and colour excite her as a designer and using these textiles expresses the fusion of Indian and New Zealand fashion. She enjoys incorporating Indian fabrics into her classic designs in a way that people in New Zealand would love; a modernised sari, Bollywood inspired dresses as well as tailored garments in new, alternative fabrics.  When it comes to fashion, cultural inspiration makes for unique and interesting designs. Amber had the privilege of meeting James Ferreira, an Indian based designer known for mixing European couture with traditional Indian ideas and methods. James’ acceptance of his designs in India has only become popular within the past five years, which is evident in the fashion houses in Delhi.

This range is VERY exclusive as Amber brought the fabric back with her from India in her suitcase!

Visit the pop up store at Ponsonby Central this week to see it, or buy it online! We can also do made-to-order, so let us know if you need a different size to what is available!

Love Jess from AW xx


We love Pastels

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Pastels are our current inspiration for summer! So soft, dreamy and feminine! And they suit all skin tones. What is your favourite colour to wear this summer?

Love, Amber & Jess