Category Archives

Happy New Year!


Happy New Year!  We hope you have had a nice summer break. We have LOVED seeing images of you in your AW dresses- thank you so much for those of you who have sent them through or posted them and tagged us on social media. We are in for a very busy 2018 and can’t wait to share with you all of our new designs and exciting ventures. We have also been very busy working on all our wonderful weddings for 2018 summer and have enjoyed our first season with bridal dresses.  If you do know of anyone planning a wedding tell them to get in touch,  click the image below to see our behind the scenes video of the photoshoot showcasing our newest bridal range “One of a Kind”……Screen Shot 2018-02-13 at 6.34.46 PM

Much Love, AW xx


AW Staff Style

0c171e28-1494-42cf-a419-deb311d8c172 DiamondDress_Alex

Alex wears the Diamond DressMysticWrap_Clara

Clara wears the Mystic WrapAliceDress_Amber

Amber wears the Alice Dress

(and her REB shoes-Sophia, available in store!)


Jess wears the Alloy Top & Windsor Shorts

(and her REB shoes-Ciara, available in store!)


Stuck for Christmas gift ideas?



December Already! I feel like every year Christmas just sneaks up behind you when you are not ready for it!  My husband and I have enjoyed getting into the festive season. We introduced our 18month year old son Boston to our family tradition of putting the tree up with decorations on the 1st of December whilst drinking and playing Christmas music-he really got into it and just loved watching the lights on the tree go on and off!

If you are stuck for Christmas ideas our AW Vouchers are a great choice because then your special someone can spoil themselves to a shopping day at Amber Whitecliffe on you (or use it online!)! We also have lots of fun accessories in-store all made by Kiwis; REB Footwear, Captive Candels, GURE Botanicals Face & Body Scrubs and Oils, Studio Arc cards and Illustrations, The Little White Book and Jessica Greetham Knitwear; So they will be spoilt for choice!

If I don’t see you before Christmas, while I get the chance, I just want to say thank you for the support this year and I look forward to seeing you for very exciting things in 2018! Merry Christmas AW fans, Love Amber xx


Floral Magic Collection

d8c08a0d-54e3-492f-8114-87bc98d1cc8d 599e881d-4e9d-4595-af10-5bce35c8d130 1c62af3e-2e7b-408a-a89f-c0cf7f8f9a7e d6d3d003-0837-429e-aa56-a3c0e7b433c5

Drop Two features a floral embroidery that is perfect for adding pop of colour to your summer wardrobe!  Wear your Pop Maxi with a pair of heels (model wears the Harper REB shoes which we stock in-store!) and your favourite lippy for the evening, or style it with a  pair of sandals and a denim jacket for the weekend.

We LOVED the fabric so much we all decked out in it for our summer fashion show in August!

Shop the collection here


Alex Wears: Romeo Dress, Amber wears: Pop Maxi with Black AW Slip & Jess wears: Astro Dress with Romeo Shirt.


Jess in New Caledonia

E_Racewear&JessTrip2 copy

This has certainly made me excited for summer! Thanks for sharing about your travels Jess :)


Get ready for the races! 🐴

Celebrate in Style with AW Racewear!

With a team of Kiwi creatives we have styled some new and previous favourites of  Amber Whitecliffe with the perfect accessories all ready for the big race days; The Melbourne Cup, Christchurch Cup and Show Week and the Auckland Boxing Day Races!

We had the pleasure of photographing the range on Ash Owens. Ash is a NZ based blogger who recently won the “Miss FQ up & coming influencer Award”, which was heaps of fun!

Looking forward to the races this year, its a always a fun filled day of fashion, food and betting! :)



Fashion// Amber Whitecliffe

Model// Ash Owens

Photography// Hilary Johnston (Hilary’s Studio)

Make Up// Deanne Pinto

Headpieces// Lottie & Lola

Handbags// Saben

Shoes// REB Footwear

Assistants// Brooke Fairgray & Jessica Greetham


Meet the team at AW


Introducing the Amber Whitecliffe team…
Alex – Retail & Workroom Assistant. Currently studying Fashion at AUT and working with us part time.
Clara – Retail & Workroom Assistant. Currently studying Fashion at Whitecliffe College & working with us part time.
Jess – Manager. Works full time as Amber’s right-hand girl! Also runs her own knitwear label Jessica Greetham stocked in store at AW.
Amber – Creative Director & Owner. Works full time while also juggling being a mum to Boston :)

Paradise Holiday

Floral Magic-4263Floral Magic-4779 Floral Magic-4140Floral Magic-4610
We have the outfits for a paradise holiday, now we just need the NZ weather to match it!

Spring hasn’t exactly been the greatest the last few weeks, but we are hopeful beautiful sunny weather is just around the corner…..and we have lots of gorgeous designs to celebrate it!

Drop One of Floral Magic-Summer 2018  is brightening up the Parnell Boutique. The collection features a burst of fresh floral prints, a fun black & white spotted print and a gorgeous cotton lace. We are loving the versatility of the AW wrap style, cohesive outfits (matching top & skirts) and the comeback of flared sleeves!

Pop in store to try on the NEW range and let us know what you think! AND! If you enter the code “AWSUMMER18” online or tell it to us in-store you will get $50 off the total bill!


Much Love, AW xxx


A weekend in Melbourne



Spring Changes at AW!

We have NEW Boutique hours for spring:

Monday 10-4pm

Tuesday 10-6pm

Wednesday 10-6pm

Thursday (LATE NIGHT) 10am-8pm

Friday 10am-6pm

Saturday 10-4pm

Sunday 10-4pm

7e1bf214-83b5-4fa0-8ff6-0f9d09480614Screen Shot 2017-09-25 at 1.24.18 PM

We have been enjoying the beautiful weather that has been creeping in!  Don’t miss out on this amazing opportunity to get a unique Amber Whitecliffe at crazy prices which you can enjoy over the warmer months!!