Baby Boston


Baby Boston

Hello my GORGEOUS Customers!

For those of you who haven’t heard, I am now a mum!  Boston Kerehi Oscar Pinto was born on the 13th May. He weighed 3.45kgs and was 57cm long.  He is very healthy and cute and my husband and I are besotted!!

I have been overwhelmed by the response since giving birth to my wonderful son. Boston has been spoilt with gifts and I have received numerous emails, texts and enquires to the AW team about him! I have always tried to create REAL relationships with my customers; remember their names, jobs, and items they have bought and for what occasion. This is really important to me because EVERY customer of Amber Whitecliffe contributes to my NZ Made label existing and is what makes my job so enjoyable.  I wasn’t expecting to feel so much love and support back from you all, so thank you!

I have also had great feedback about my two AW girls Jess and Sophia, I am glad they are looking after you and giving you the service you deserve while I get to know my son!  I was hoping on returning to work this week, but as I had to have a c-section I am unable to drive for a few more weeks, so Boston and I are hanging out at home and we are working from here.

The new winter range Pink Nouveau has had so much amazing press and customer response. A lot of it has already SOLD OUT! I am in love with all the pieces. Jess and I worked together to create a really broad range with lots of pieces, unique colours and fabrics for winter and most importantly garments that are trans-seasonal for the crazy New Zealand weather (especially Auckland’s typical “4 seasons n one day”).

As I was designing the range I was thinking about how my life was about to change, and what was important to me.  I drew inspiration from moments with my girlfriends who had offered me support and fun times, and been understanding of my busy lifestyle which was about to get a whole lot busier! I have a new appreciation for working mums, and just anyone supporting a family in general!

Anyway, thank you again for the support-keep posting those photos of you in your AW gears and spreading the word! I look forward to catching up soon and introducing my little human to you!

Much Love,

Amber xx

A special thank you to Kate Wark – who came and took some wonderful photos for us! I highly recommend Kate, she takes beautiful natural shots (she also helped with our wedding photos! )


About Author
Amber Whitecliffe is a New Zealand women’s fashion label, which launched in November 2012 and opened the doors to its first flagship boutique in Parnell, March 2014. Designer Amber Pinto has a wealth of knowledge and experience in the fashion industry, including graduating with a BFA majoring in Fashion Design from the Whitecliffe College of Arts in 2009, three years working for acclaimed designer Dame Trelise Cooper, and just under two years at textile and trimmings specialists Hawes & Freer. Amber enjoys the use of colour, feminine details, tailoring and flattering silhouettes. Every piece is a work of art and has a distinctive ‘Amber Whitecliffe’ point of difference. All garments are proudly made in New Zealand with a strong focus on high-quality fabrics, fit and eye-catching designs. Amber creates seasonal collections, and specializes in one-off pieces and custom-made designs for special events such as the races, parties and weddings. A large part of her business is now focused on bridesmaid dresses which has been a lot of fun!!
More post by : Amber