We love Pastels

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Pastels are our current inspiration for summer! So soft, dreamy and feminine! And they suit all skin tones. What is your favourite colour to wear this summer?

Love, Amber & Jess


Golden Pavilion Launch Night!

Tuesday the 11th of August was the night we launched our Spring 2015 Collection, Golden Pavilion, at our new Pop Up Shop in Ponsonby Central!
Thank you so much to everyone who made the effort to come, it was a busy and fun night!! We are in Ponsonby only until the 30th of August so make sure you pop down!

Featured in store in an art piece by Joshua Thompson. He collaborated on a stencil/spray paint work with partner, Alexandra Murphy. Josh and Ali used the unique fabric prints and colour palette in the new collection Golden Pavilion to create the striking artwork. Property Manager of Ponsonby Central, Daniel, was very pleased!

Our Parnell Store is still open and we have lots of new pieces by Trish Peng in store!


All Wrapped Up!


Hello customers!

You asked, we delivered! If you didn’t see, on our social media outlets, we asked you to tell us which AW Jacket/Coat was your favourite and we’d give you 50% OFF that style for one week!

The most popular request was the Dharavi Coat which is available in Black only online but is also available in Grey, Pink and Black in-store. This wrap around coat is the perfect garment for your winter wardrobe. This comfy coat is 100% wool with big pockets and an easy fit, and FOR ONE WEEK ONLY it’s $150 instead of $290! That is a crazy good deal! Limited stock left so get shopping!

Much Love, Amber xx


Baby, it’s cold outside!

This really is turning out to be one of the coldest Winters NZ has had!

Well Amber Whitecliffe is here to the rescue! Our coats are not only super warm but stylish and unique too! Because we only use the BEST fabric-100% Wool or Wool/Cashmere Blends; if you invest in one of our gorgeous Coats and it will last you for many winters to come! And the classic shapes means it won’t go out of fashion-Perfect!

To make it even easier for you to purchase an AW coat we are doing a little interactive this week!  Comment below, on our Facebook, or our Instagram account your favourite style and we’ll put the most popular one on 50% OFF FOR ONE WEEK!


Much Love, Amber xx


Mid Year SALE!



My garments are already at exceptionally good prices for gorgeous made in New Zealand garments from quality fabrics.  However, I had been a busy beaver making lots of stock this year as I developed my style along with what women are after-colours, shapes, fabric etc. This trial and error process has been a great learning curve for my business but has resulted in ALOT of beautiful garments needing to find good homes!

So I have decided to treat my customers to garments at a massive 30% off EVERYTHING!

Offer is only lasting for four days, so jump over to the shop section and use the code AW4SALE or come visit me in Parnell!

Love Amber xx


Winter Gold

AW - GOLDThursday’s Mood Board is inspired by GOLD! Been spending a little too much time on our Pinterest page recently so we put together our favourite things. Gold is great in winter because it goes perfectly with black, navy, chocolate brown and winter white- and it lifts any outfit! An accent of gold in your interiors also lightens a room on a gloomy day.

We are loving the Amber Whitecliffe “Million Skirt“, “Novo Tee“, “Familia Dress” and the Veronica B Diamante Necklace,

Hope you have a golden day! :)

Much Love, AW xx




Helping artists go that step further….



In 2006 my mum; Michele Whitecliffe created The Greg Whitecliffe Charitable Memorial Trust in honour of my dad, who passed away in 2001. Through the trust Mum has been passionately supporting young and emerging artists in the form of “life experiences”, scholarships and awards. The aim is to both encourage young creative school students to pursue art as a career path and to support those whom are already working in the field-giving them an experience or cash donation that will help them expand their business.

 “This is the first solo show of Greg’s work since he passed away. As Co-Founder of Whitecliffe College, Greg’s love for art has inspired my children and me to continue to support other young artists. The works on paper included in the exhibition are monoprints, screenprints and etchings in a price range from $90-$500. This is wonderful affordable art – come and support the Trust and help us make a difference,” Michele Whitecliffe.

The exhibition opens Monday, May 25th from 5.30-7.30pm and will be open Tuesday 26/5 and Wednesday 27/5 from 10am-5pm at Pearce Gallery located at 130 St. Georges Bay Road in Parnell. All funds from the sales support the Trust’s awards and scholarships.

For more information, visit the Greg Whitecliffe website.


Mini Ball Dress Collection

We had a bit of fun shooting this Mini Ball Dress Collection!

It is that time of year again! I have so much fun working with customers to make the perfect Ball dresses! Limited stock is available in store and online of these existing designs so GET IN QUICK!. Or we can make a custom design for you-just come choose a unique fabric from our amazing collection in house, then choose a size and style! (please keep in mind orders take 2-4 weeks)

Love Amber xx


AND THATS A WRAP! #bachelorfever #reow #willyouacceptthisrose


Thanks for a lol afternoon team!

Male Model // Mark Radford
Female Model // Indiana Cooper from RPD Models
Photography // Julie Cooper Creative
Make up & hair // Deanne Pinto


Mother’s Day!


(above myself and mum wearing matching AW outfits on various occasions!)

It’s Mother’s Day this Sunday!

So come treat yourself to an Amber Whitecliffe garment and receive a FREE GIFT for you and your mum (mother in law, godmother or grandmother!) Simply spend over $100 between now and Mother;s Day (10th May) and we will give you 2x KAREN MURRELL LIPSTICKS of your choice! (valued at $59.90).  That means you can buy yourself that Amber Whitecliffe dress you have been crushing on AND you will be in mum’s good books, perfect!!

Look forward to seeing you in store soon!

Much Love,  Amber xx08b2a287-96d7-4b16-8328-d05bd8683105


Mumbai Madness-DROP ONE


This Winter Collection was something really different for me! I enjoyed designing it and making it and I hope you do too! All the embroidery fabric is sourced from my trip to India in January; You can read my inspiration here .  The collection so far has been a hit! Pieces are very limited so make sure you pop in to see the first drop soon!


  Drop Two is on its way shortly so keep an eye out!

Much Love, Amber xx